AMD corporate vice president and general manager of client OEM at AMD Jason Banta recently sat down for an interview with CRN, and among other things touched on the recent Intel & Nvidia partnership which made quite a splash in the industry.
Naturally while this partnership will take time to produce a tangible product, there were still several questions raised about how this surprise announcement might have rocked AMD. But according to Jason Banta, AMD is “very confident” with its ability to compete and highlighted their Strix Halo products as an example of that.
“We’re very confident in our road map. We’ve done some very exciting things. You’ve seen ‘Strix Halo’ products that are really category-defining products. […] And so that’s how we think about our road map: We want to continue to provide disruptive technology.”
Of course the Strix Halo SKUs are better known as the Ryzen AI Max series, which AMD claimed was the “most advanced mobile x86 processor ever created.”
If you cast your mind back to the announcement, which you can find our video on below, you’ll recall that the Nvidia Intel deal would combine Intel CPU and RTX GPU chiplets in order to create “a new class of integrated graphics laptops that the world’s never seen before.”
As both Paul and myself have said countless times, the integrated graphics/mobile market is absolutely crucial, so if Intel and Nvidia were to both bring their A game, it could make things very difficult for AMD. But despite the overwhelming competition presented by this deal, Banta said that AMD is “very confident that we’re going to continue to be able to compete in that environment.”
